Straight answers about the things you own.
Everything here is written for somebody who runs a business, not somebody who builds websites. No jargon that is not explained, nothing that requires you to buy anything, and nothing we would not say on a call.
SEO, AEO, GEO, AIO and SXO.
Five acronyms, constantly used interchangeably, describing four genuinely different things and one term nobody agrees on. This is the guide we wrote because we were tired of explaining it on calls.
The things clients ask us about most.
Each one answers a question we get on real calls, and ends with the thing worth actually doing.
Being found
- Google Business ProfileFor a lot of local businesses this listing produces more enquiries than the website...
- ReviewsMost review requests produce a sentence that persuades nobody. The problem is almost...
- AnalyticsMost small business analytics reports are full of numbers that always go up and never...
Your website
- WordPressRoughly two in five websites run on WordPress. If yours is one of them, there are about...
- HostingHosting is where your website physically lives. Most small businesses are on the...
- Site speedSpeed is usually discussed as a ranking factor. The larger cost is simpler than that:...
- Domains and DNSYour domain is the one asset in this list that cannot be rebuilt. Everything else can...
- AccessibilityAccessible design gets treated as a compliance chore. It is more usefully understood as...
Security
- Wordfence and securityWordfence is a security plugin for WordPress. It is useful and it is not sufficient....
- BackupsA backup you have never restored from is not a backup. It is a hope with a monthly fee...
- SSL and HTTPSThe padlock proves the connection is encrypted. It does not prove the business is...
Glossary.
Every term on this site, defined once, in plain language.
Read something here and want it applied to your own site?
Tell us which part you were reading about and what you are trying to fix. You get an honest answer whether or not there is a project in it.
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- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
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