Visual Assets
An identity only pays for itself when it shows up everywhere. Visual assets are the things your customers actually hold, read and scroll past.
This is the least glamorous part of a brand project. It is also the most useful.
Guidelines describe how things should look. Assets are the things. The deck your sales team opens every Monday. The invoice a client receives. The sign over the door. The post going out at 9am.
Wherever we can, we build them as editable templates. The grid is locked and the type styles are set, so somebody who is not a designer can make something new that still looks right. That is the entire point.
Then there are the pieces that need real craft. Packaging. Signage. Vehicle wraps. Trade show graphics.
Anything headed to a printer, where one mistake costs real money to fix, gets our full attention.
What this includes
Stationery
Business cards, letterhead, envelopes, invoices, and email signatures set up correctly for both print and digital.
Presentation templates
Editable decks in the software your team actually uses, with locked masters and defined layouts.
Social media kit
Profile assets, post and story templates, and cover graphics sized correctly for each platform.
Print collateral
Brochures, one pagers, proposals, and leave behinds, print ready with proper bleed and color setup.
Environmental
Signage, window graphics, vehicle livery, trade show and event graphics with production specs.
Packaging
Structure and surface design, with dielines, print specification, and vendor coordination.
How we run it
Inventory
We list everything your business produces, including the things nobody thinks to mention.
Prioritize
We start with what gets seen most and costs you most when it looks wrong.
Produce
Assets built from the system, with templates set up for your team to run themselves.
Handover
A walkthrough so your team can use the templates confidently on day one.
What you receive
- Editable source templates
- Print ready artwork with bleed and marks
- Social media asset kit
- Presentation masters
- Production specifications
- Vendor handoff files
Every file, in every format, with full ownership transferred to you. No licensing games, ever.
Questions about visual assets
Can our team edit these ourselves?
That is the design goal. We build in the software you already use, lock the parts that should not move, and leave the rest editable. We also walk your team through it so nobody is guessing.
Do you handle printing?
We manage the artwork, specification, and vendor coordination, and we will work with your printer or recommend one we trust. We do not mark up print costs.
What if we need something new later?
Templates cover most cases. For one off pieces we quote by the item, and existing clients get priority turnaround. There is no retainer required to come back.
Can you work with our existing brand guidelines?
Yes. We regularly produce assets for businesses whose identity came from somewhere else. We work within the system you have and flag anything that is unclear or contradictory.
The capabilities that usually come next.
Brand Identity Design
The complete visual system: color, type, layout, imagery, and the rules that hold it together.
ExploreLogo Design
A mark that works at any size, in one color, and still looks right in ten years.
ExploreGraphic Design
Day to day design done well, on time, by people who know your brand.
ExploreTurn the system into things you can hold.
Guidelines describe how things should look. Assets are the things. Send us a list of what your business actually produces and we will tell you what to build first and what your team can run themselves.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.