Businesses that were better than their branding.
Every one of these had genuine proof sitting in plain sight and a brand that was not carrying it. The case studies below explain what we found, what we decided, and what we would do differently. Trade offs included, because that is the part worth reading.
Lorimar Group
A federal supplier whose contract numbers are the qualification, not the fine print.
Bascom Holdings
A firm with twenty one billion in transactions, and a site that had to sell speed of decision.
Kruer Engineering Construction
A civil contractor whose most valuable credential was sitting in a footer.
Struc Steel
A steel fabricator whose real product is a number a contractor can build a schedule on.
Ted S. Merrill and Sons
Seventy two years across three disciplines, and a position that made the overlap the point.
BG PEARCE
A new affiliate that had to look established on day one without hiding behind its parent.
Ocean Computers
Remote only delivery reframed from a limitation into the reason the company is faster.
Express Fix Coffee
A repair business whose customer is mid rush with a broken machine and no time to browse.
Express Fix Store
A repair business sitting on a catalog it had never sold from.
CASEI
Three buyers, three urgencies, one site. A plant with a dead compressor cannot wait.
Law Office of Donald Schiffer
A solo attorney competing against firms with more names on the door and more budget.
Straight answers
Why are there no performance numbers?
Because we will not publish a figure a client has not approved. Several of these businesses operate in categories where transaction detail is confidential. A case study that invents a percentage to look impressive is worth less than one that says plainly what it can and cannot report.
Can we see work in our industry?
A good portion of our best projects are not published because clients prefer it that way. Tell us what you do and we will walk you through relevant work on a call, including the unpublished projects.
Did you build all of these in house?
Every one. Strategy, naming, identity, copy, and code, all by our own team in the United States. Nothing on this page went to a contractor or an overseas studio.
Who owns the work?
The client, completely. Every site on this page is registered in the client name, with source files and copyright transferred. If any of them left us tomorrow, nothing would stop working.
Ask to see work from your industry.
A good portion of our best projects never get published because clients prefer it that way. Tell us what you do and we will walk you through relevant work on a screen share, including the unpublished projects.
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