Twenty one billion in transactions. The hard part was proving they decide fast.
Bascom Holdings acquires majority interests in operating businesses and income producing real estate, and has done since 1996. In a market full of intermediaries, their actual product is certainty. We built the site around that rather than around the track record.
The situation
Bascom invests as principals. They control the funds they deploy, diligence is run in house, and an answer arrives in weeks rather than quarters. For a founder considering an exit or a broker with a distressed note, that is the whole proposition, and it is easy to bury under a portfolio.
The competitive problem is that everyone in private capital claims discipline and speed. A seller reading five firms cannot tell them apart, so the brand has to do something harder than assert. It has to be checkable.
What we found
The strongest thing Bascom could say was not the twenty one billion figure. It was that they respond with a straight answer on fit within about two business days, and that they say no when the answer is no. Sellers have been strung along before, and a firm willing to decline quickly is genuinely rare.
The second was retrading. In this market a buyer who closes on the terms they signed is a differentiator, and saying so plainly is the kind of claim a reputation either supports or does not.
The decision
Lead on certainty, not size. The headline talks about capital and conviction, and the process section is built as a five stage sequence with a promise attached to each one, including that retrading is not part of how they work.
Make the criteria answerable before contact. Four situations, each with revenue, position, geography, and structure stated openly, so a broker can self qualify in a minute rather than sending a full package into a void.
What we chose not to do. Trade offs are the interesting part of any project, so we publish ours.
- We did not build a case study library. In private capital the transactions are frequently confidential, and a thin portfolio section would have undermined the credibility the numbers already carry.
- We did not soften the mandate. Stating a two to thirty million revenue range turns away enquiries, and it buys the trust of every seller who does fit.
The work in numbers.
These describe what the project produced rather than what it earned. We do not publish performance figures a client has not approved, so where those exist they appear here, and where they do not, this is what we can say honestly.
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Tell us what you sell, who buys it, and what is not working. You get an honest read on whether we can move the number, usually within one business day.
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