LLM SEO
Before an AI assistant can recommend you, it has to be able to read you. A surprising number of websites are quietly unreadable.
GEO is about being named in the answer. LLM SEO is the plumbing underneath it.
The systems behind ChatGPT, Claude, Perplexity and Gemini send their own crawlers to your site. Some sites block them without knowing. Some hide their best content inside scripts those crawlers never run. Some are so slow or so cluttered that the useful parts never get picked up.
None of that shows when you look at your site in a browser. It looks fine. It works fine. And to the machines deciding who gets recommended, it barely exists.
LLM SEO fixes that layer. We open the right doors, clean up what the crawlers see, and give them a plain summary of who you are, in the format they are built to read.
It is technical work, and it is mostly a one time job. Once the foundation is right, it stays right.
What this includes
AI crawler access
We check robots rules, firewalls and hosting settings for GPTBot, ClaudeBot, PerplexityBot and the rest, and make sure the ones you want can get in.
llms.txt
A plain text file at the root of your site that tells language models who you are, what you do and which pages matter. Built from your real page inventory.
Readable markup
Content that loads as real text, not locked inside scripts, images or sliders a crawler skips.
Structured data
Organization, service, FAQ and location schema, so the facts about your business arrive with labels attached.
Speed and clean code
Fast pages with tidy markup, so crawlers working on tight time budgets reach the parts that count.
Name disambiguation
If other companies share your name, we make it unmistakable which one you are. It is more common than you would think.
How we run it
Crawl as they do
We fetch your site the way AI crawlers do and show you what they actually get back.
Open the doors
Fix the robots rules, firewall settings and security plugins turning away the crawlers you want.
Clean the signal
Markup, schema, llms.txt and page structure, so your facts come through clearly.
Verify
Fetch it again, confirm what changed, and hand you a short record of everything we touched.
What you receive
- AI crawler access review
- robots.txt and firewall fixes
- llms.txt built from your real pages
- Structured data across key templates
- Rendering and markup fixes
- Before and after crawl record
Every file, in every format, with full ownership transferred to you. No licensing games, ever.
Questions about LLM SEO
What is the difference between LLM SEO and GEO?
LLM SEO makes your site readable to AI systems. GEO works to get you named in their answers. The first is the foundation for the second. Most businesses need both, and it makes sense to lay the foundation first.
Should I let AI crawlers use my content?
That is a business decision and we will lay out the trade off honestly. Blocking them keeps your content out of their training data. It can also keep you out of their answers. For most service businesses that want to be found, access is worth more than the protection.
What is llms.txt, and do the models use it?
It is a short plain text file that summarizes your site for language models. Support is still uneven and no company has promised to rank by it. It costs little to do properly, it makes your key facts easy to find, and we build it from your real pages so it never claims anything your site does not.
Will this slow my site down or change the design?
No. Most of the changes are invisible, and several of them make the site faster.
Do you work on sites you did not build?
Yes. WordPress, custom builds and most hosted platforms. A few locked down platforms limit what can be changed, and we will tell you up front if yours is one of them.
The capabilities that usually come next.
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ExploreDiscovery & Research
We learn your business, your buyers, and your competitors before we recommend anything.
ExploreGet an audit that tells you the truth.
No tricks, no purchased links, and no contract designed to trap you. Tell us your site and target market and we will tell you what is technically broken, what is winnable this year, and what is not worth chasing.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.