Your website
Accessibility, and the market it opens
Accessible design gets treated as a compliance chore. It is more usefully understood as the group of people your site currently turns away, most of whom have no impairment at all.
What it is
The basics that take an afternoon
- Text that meets contrast standards, so it can be read on a phone in daylight.
- Buttons labeled with what they do rather than click here.
- Alt text on every image that carries meaning.
- The whole site usable with a keyboard alone.
- Form fields with visible labels, not placeholder text that vanishes when you type.
How it works
Why it helps everybody
- Contrast helps anyone outdoors. Keyboard navigation helps anyone with a broken trackpad.
- Captions help anyone in a quiet office or a loud workshop.
- Clear labels help anyone in a hurry, which is most people most of the time.
What to check
The legal position, briefly
- US courts have generally treated business websites as covered by the Americans with Disabilities Act, and lawsuits against small business sites are common.
- We are not lawyers and this is not legal advice. It is a reason to do the basics rather than a reason to panic.
Worth knowing
What to be careful of
- Overlay widgets that promise instant compliance. They are widely criticized by the people they claim to help, and they have not prevented litigation.
- Doing the visual parts and skipping the structural ones, which is where most of the real barriers are.
The short version
Do the five basics. They take an afternoon and they help every visitor you have.
Start here
Want an accessibility check?
We will run the basics on your site and tell you what fails, in order of how much it matters. Most sites have four or five fixable issues.
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