Being found
Google Business Profile, the free listing most people abandon
For a lot of local businesses this listing produces more enquiries than the website does. It costs nothing, and most profiles are half filled in and then never touched again.
What it is
What actually moves it
- Every service listed separately, rather than compressed into one line.
- Hours that are correct, including holidays. Wrong hours produce a specific kind of angry review.
- Photos added regularly, taken on real jobs rather than pulled from a stock library.
- Every review answered, particularly the critical ones.
- The products and services sections, which most profiles leave completely blank.
How it works
The categories decision
- Your primary category carries more weight than the others combined.
- Pick the one that describes what you most want to be called for, not the broadest one available.
- Secondary categories help, but a vague primary category dilutes everything.
What to check
Reviews, and when to ask
- Ask at the moment of relief, not attached to the invoice.
- When the machine restarts, when the leak stops, when the job is done and everything works.
- That timing changes both the response rate and the quality of what people write.
Worth knowing
What to avoid
- Keyword stuffing the business name. It violates the guidelines and profiles get suspended for it.
- A service area covering the whole state when you realistically travel forty miles.
- Leaving a bad review unanswered, which is read by everyone who arrives afterward.
The short version
Spend an hour on the sections you left blank. It is the cheapest visibility available to a local business.
Start here
Want your profile looked at?
We will tell you which sections are empty, whether your categories are right, and what is realistically worth an hour of your time this week.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.