Being found
Reviews, and the question that gets useful ones
Most review requests produce a sentence that persuades nobody. The problem is almost always the question rather than the customer.
What it is
Why generic reviews happen
- Please leave us a review invites a summary. Summaries are pleasant and useless.
- Great service, thanks, five stars tells the next buyer nothing they did not already assume.
How it works
The question that works
- What were you worried about before you called us, and what actually happened?
- That produces a review naming a doubt your next customer already has, answered in a stranger's voice rather than your marketing copy.
- One of those is worth twenty of the other kind.
What to check
Responding to a bad one
- You are not writing to the angry customer. You are writing to everyone who reads it afterward.
- Three sentences: acknowledge what happened, state what you did, offer to continue directly.
- No arguing about details, no suggestion that they misremembered. A calm reply under a harsh review does more for trust than a wall of five stars.
Worth knowing
What not to do
- Never offer anything in exchange for a review. It violates most platform policies and it is obvious in the writing.
- Do not send everyone to the same platform on the same day. A sudden cluster looks exactly like what it is.
The short version
Change the question, not the frequency.
Start here
Want more reviews, and better ones?
Tell us how you currently ask and when. Usually the fix is the timing and the question rather than the volume of requests.
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- Straight answers, including when the answer is that you do not need us.
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