Generative Engine Optimization
When somebody asks ChatGPT, Perplexity or Google AI Overviews to recommend a supplier, the answer is assembled from sources. GEO is the work of being one of those sources, and of being described accurately when you are.
What the work actually is.
Specific, checkable facts
Licensed since 1996 gets used. Industry leading solutions does not. Generative systems favor statements that can be verified against other sources.
Numbers, dates and names
A page with concrete detail is far more likely to be cited than one with the same claims written as adjectives.
Being referenced elsewhere
These systems weigh corroboration. A fact stated on your site and confirmed by a directory, a licensing body or a news mention carries more weight than a claim that appears once.
Clean, extractable structure
Headings that describe content, short paragraphs, and no critical information locked inside an image or a PDF.
A managed IT provider
A business owner asks an AI assistant to recommend managed IT companies in San Diego for a fifty person office. The answer names four firms. Being one of those four is worth more than a first page ranking, because the shortlist has already been made and there is nothing below it to scroll to.
The business case.
Because a shortlist assembled by an assistant is much shorter than a page of results. Ten results become three names, and there is no second page.
Assuming it is a separate project from SEO. Almost everything that makes a page citable also makes it rank. The difference is emphasis, not infrastructure.
How this compares.
Each of these aims at something different. The comparison page puts all five side by side.
Curious what AI assistants say about you?
We will run the searches your buyers would run, show you what comes back, and tell you honestly whether it is worth doing anything about.
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